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Why I Read Marketing Books

December 6, 2006

Why We Buy by Paco Underhill is a great reason why (redundancy…. grrr….) people should read books. Forget Harry Potter or your pesky Harlequin romance novels. This one has both the brains and the humor to “keep you at the edge of your seats”. It has an insightful look at the world of shopping written in a manner that would make Terry Pratchett a run for his money. Its so good, I even think I have enough experience already to chase a budding marketing career in retail. Not (from Borat)!

One Comment leave one →
  1. mara mariano permalink
    December 13, 2006 1:41 am

    Looks pretty interesting to read…Lend me Kit!:)

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