New Department of Tourism DOT Slogan Philippines Archipelajoy Running. It's More fun in the Philippines. #ItsMoreFunInThePhilippines

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UPDATED January 07, 2012

I’m honestly not a 100% happy with the new Philippine Tourism slogan that was unveiled with much hullabaloo yesterday. At any rate, I’ll do my part. After all, the slogan may fail in a lot of “branding guidelines,” but “it’s still really more fun in the Philippines.”

Anyhoo, here’s my own rendition of the concept which I am utilizing for Finisher.me. Given the site is getting a considerable number of traffic from outside the Philippines for some reason although it is barely 2 months old, who knows, maybe one or two of these runners would want to come to the Philippines after seeing this.

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ORIGINAL POST

September 08, 2011 According to this news article from Inquirer.net, “A new branding campaign to sell the Philippines to the world is in the works and will be ready before Christmas.” However, if you’re just like me who’s very keen on what the new Tourism Secretary Ramon Jimenez could offer to the country, you wouldn’t take his statement below lightly at all:

Inquirer.net: How to sell the beauty of the Philippines to the world is very much in the mind of newly appointed Tourism Secretary Ramon Reyes Jimenez Jr. who—the ad man that he is—said on Thursday that it “should be as easy to sell as Chickenjoy.”

In the spirit of crowdsourcing, plain lousy humor, and the Philippine Holiday Season, I present my humble ideas/ad studies based on Secretary Jimenez’ interesting “branding comparison” on how we can visually promote the 7,107 islands domestically and, perhaps, internationally. Just to be clear, I’m not that serious with this. Hehehe. I just initially wanted to see how the execution would look like should the “Jollibee Angle” really stick in the minds and hearts of the Filipinos, who, I believe, is the main target market of this Administration’s tourism efforts for some reason we all have yet to comprehend. At any rate, here goes nothing…. If the Bee sold billions and billions of chicken breasts and legs and wings worldwide (oops, wrong fastfood chain!) well maybe this is enough to mobilize all of us Filipinos who have yet to see the remaining 99.99% of the archipelago in our entire lifetime. I come with this idea fresh from my Baguio trip with the sheer excitement of exploring Bicol, Naga, and Masbate in 2 weeks time for work and, if chance and God would allow, also participating in the 2011 CamSur Marathon. I wish the Department of Tourism have better ideas than my mind and my humble Adobe Photoshop skills could ever conceive. #PilipinasTaraNa! #HelpDOT!