Vitwater
2009 April 2
In my lame attempt to make myself appear like a sports icon, here’s my take on product endorsements:
P.S. Given Vitwater was conceptualized innovated from Vitamin Water (hence the very identical look… sorry I’m not informed if this is some kind of a local licensing deal), I really think the line “I drink Vitwater all day everyday, you know?” is still not fitting for the brand. It’s like, been drinking it for less than 2 years. It’s still not a Coke wherein people like my mom is so guilty of drinking by the liters for decades. I believe they had ASPAC/Law to do the creative stuff for this.
VITWATER
VITAMIN WATER
I agree that this is a naked and shameful attempt to copy wholesale the brand equity of Vitamin Water…you know (?!?)
a lot of companies imitate slash innovate. it’s the name of the game really. i’ve done it myself before for work as well….